We all have a colleague or a very organized friend, on a professional and personal level, and we wish to be like him. Still, we think it’s tough and complicated since we are not born with this trait of personality. Being organized is not a born talent; it is a skill that anyone can learn.
All they do is planning, they prepare detailed to-do lists, make schedules and deadlines, and they put all this in a calendar. Easy, right?
Everything in life needs planning and a calendar, even on social media, a calendar shows your upcoming schedule and also remind you of important events.
As a content creator, you struggle at planning and creating regular content, either because you are short of ideas, or because you feel lost, and you don’t know what you already wrote about. Once you make a content calendar, you start to feel productive.
A content calendar is a schedule that helps you organize the content you are planning to publish weeks or months in advance. It’s a tool that allows you to work in an efficient and timely manner. A social Media Content Calendar shows you what content you will publish, in what order, and in which channel or platform. A content Calendar is an essential element of a social media strategy or Digital Marketing strategy.
Most used types of content calendars
- Spreadsheets: Excel or Google Sheets
- Applications or tools: For example Trello
- Document: It can be made in Microsoft Word.
The most important thing is making your calendar shareable with team members, and you can even send it to the client so he can have an overview of the content that will be shared, and have an idea about the deadlines.
Why you need a content calendar?
Using a content calendar is essential and helpful; it’s the roadmap for the weeks or months ahead. A well-made content calendar can help you saving time and effort, and it ensures that:
A content calendar helps you to have organized content across all of your platforms. It’s the key to a good content strategy.
2- Not missing important dates.
Like any calendar, a content calendar should save important dates. What if your client is selling books and you don’t publish a post during the international day of reading. Or you are selling gifts, and you don’t celebrate Valentines’ day?
A content calendar needs to include holidays, and it should help you stay ahead of them. It should include related dates to the brand you are working on, not to miss the opportunity to engage with followers on special dates.
3- Time management
Creating a calendar can take you a lot of time, but it will save you time later. You’ll know what content needs to be published, where, and when in advance.
4- Consistent posting
When content is planned and scheduled in advance, you have a guarantee that you will post consistently across all platforms, because sometimes we tend to forget posting in a particular platform. Consistency is the problem of all content creators. However, when you post regularly, people engage more with you. Don’t let followers forget about you.
5- Being on the same page
A calendar is a useful tool that let allows you and your clients or teammates to be on the same wavelength. It’s a communication tool and also guides for all parties. When shared on Dropbox or GoogleSheets, it becomes a very important collaboration tool.
6- A brainstorming
It can be a tool that allows you to think about more content ideas.
7- Matching elements
Content is not just writing words. It’s also the design, CTA, links. When you have a calendar, the call to action and design match the post’s objective.
A content calendar allows you to decide which post will be published on which platform at the peak time for each platform.
9- Avoiding quick and fast content
Creating content is not easy; it takes time and needs creativity. If you don’t follow a schedule, you will be obliged to create posts when you are not motivated, or you don’t have inspiration, and it’s very stressful.
10- The balance
A content calendar will allow you to balance between what you have to post and what your audience wants to see. Your followers don’t want to see just sales posts.
You need to have a balanced variety of posts, and the calendar allows you to create a balance between the post types and formats.
Imagine you have a client who asks for 12 posts per month, will you prepare them daily? We know that making that amount of content needs research and time, but it also needs a strategy.
It means you will publish 3 posts per week. Following your strategy, you will make:
- A sales post
- An engagement post
- Awareness or Branding post
You can also deliver a more balanced mix of content formats, such as articles, videos, and social posts.
11- New content ideas
The calendar records every topic published, so it will help you not to repeat the same idea. It can also give you an overview of what you need to write about, and even when the content is prepared beforehand, you can think about the future content.
12- Content status
When you create a lot of content pieces, you don’t remember what the responsible for posting published or not, what was accepted by the client and what was declined. A content calendar allows you to know all these pieces of information.
13- Avoiding mistakes
A content calendar does not only allow your client to know that you are organized, but it also allows the readers and audience to understand that the brand is organized. Sometimes some brands publish the same text on all platforms and forget to change the terms like retweet that was in a Twitter post or keep hashtags that were on Instagram and put them on Facebook too.
Content calendars are essential and have a lot of benefits. It helps you as a content writer, and also as a client, because if the agency doesn’t follow the calendar, you can hold them accountable for mistakes, and can track what they do.
A content calendar is very simple to create; however, it’s very difficult to stick to it. Read our topic about how to make a proper content calendar and tools you need.