Email Marketing is one segment of Digital Marketing, and it can be considered as the most direct form of marketing. Email Marketing is the strategy of sending emails to prospects and customers, to develop relationships with them, and also to promote your business.
The objective of this type of marketing is to keep current customers informed and updated on your brand. And offer coupons to encourage customer loyalty, and convert prospects into customers.
Email Marketing may seem like an old strategy. But it’s the most direct and effective way of connecting with your leads, turning them into customers, and increase sales.
We all get spam emails with deals; these emails are an example of a wicked and failing email marketing. Instead of just trying to be pushy and trying to sell, try to give value to people to make them not ignore your Email, and also choose the right target.
A valid Email Marketing should be combined with Marketing automation.
We talked before about types of Email Marketing, so today we will talk about the importance of email marketing and what are its advantages.
Advantages of Email Marketing
Email Marketing is essential because it gives any business lot of advantages and benefits that no other type of marketing can provide.
A high ROI (return of investment)
In 2016, a study by the Direct Marketing Association and Demand Metric of marketers found that for every $1 spent, email has an average $38 return on investment (ROI). And when shoppers are ready to buy something, they often look for emails from their favorite stores.
Personalized emails and messages
You can create emails that target customers’ individual interests and needs. You will be able to segment your audience into lists. And then sending each list a relevant and tailored email message that suits your reader and can provide them with something of value.
Emails are more personal and engaging than other internet messages
The Direct Marketing Association reported that Email marketing has the highest conversion rate at 66% when compared to social media marketing, direct mail, and others.
The consulting firm McKinsey affirmed that Email is 40x more effective at acquiring new customers than either Facebook or Twitter.
Email marketing is cheap and more cost-effective than any other channel.
When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
Email Marketing has many advantages, but you need to have a good email design, a very attractive Call to action, and give value. Don’t spam the customer with messages. When you send a message keep in mind that you are a guest in people’s inbox. Your message should respect them, and don’t come empty-handed give them what they want to receive from you.