We all don’t appreciate it when we are ready to watch a video, instead of another video starts, either a service or product advertisement or even a song that’s promoted. And the problem you can’t skip them from the beginning. They can be annoying for many, but for businesses, they inevitably generate leads. This kind of video or advertisement is called a pre-roll ad.
A pre-roll ad refers to a video advertisement that automatically plays directly before the desired video. These ads are usually 15, 30, or 60 seconds long.
Pre-roll campaigns are used by companies a lot because their ads are run before the user’s desired content. It means that you have a captive audience, this audience is willing to sit and watch a brief ad to get to the content they want to see. It means that the viewer will watch your ad entirely or at least a few seconds from it. That’s why they must be attention-grabbing right from the start.
There are two kinds of Pre-roll videos, skippable and non-skippable ads. Skippable ads are more user-friendly. And viewers who watch the ad until the end are more interested in your brand and your content. However, for the unskippable ads, users who can’t skip, they are obliged to the ad, while waiting to watch the upcoming video after yours.
Pre-roll video ads are effective across several metrics, including brand awareness, brand engagement, brand favorability, and purchase intent. According to a 2017 study by IPG Media Lab and YuMe1 , Pre-roll adverts ads are 3.5 times less likely to be considered “interruptive” than outstream and mid-roll ad formats, on both desktop and mobile.
Source: 1: https://www.ipglab.com/wp-content/uploads/2017/04/Magna.IPG-Lab-YuMe-Ad-Format-Revolution.pdf