Instagram is all about engagement. And its most significant currency is Likes. And to have these likes, we need a good picture, with hashtags in captions and to publish it at best times. This way, you can be sure you will have a high reach and engagement.

But today, social media’s strategies and logic got smashed and crushed. How?

The title of the most-liked Instagram post that was held by the social media personality and makeup entrepreneur Kylie Jenner was surpassed. And the new title-holder is AN EGG.

The most-liked picture on Instagram: An Egg

A picture of a plain little egg that was uploaded on January 4th, 2019. By the Instagram account ‘world_record_egg’, has now more than 30 million likes on Instagram. Overtaking Kylie Jenner’s birth announcement picture, which had more than 18 million likes.

The picture was posted with the caption “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”1 
The owner of the account is not known, but it had the aim of beating Kylie’s record and saw it as an interesting experiment.

Jenner responded to the egg dethroning her, by posting a video on Instagram of her cracking a brown egg over the pavement. With a caption: “Take that little egg.”

Now many accounts are created to beat the record of the egg. Isn’t the world insane?



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