Nowadays, the internet is full of information, but you can’t consider it as a trustworthy source of knowledge. To deepen your knowledge and understanding of the marketing industry, reading books is a must to know all the theories and information about this field. New technologies are indeed emerging daily, but it’s a necessity to learn from books and making a marketing reading list that will undoubtedly have their influence on you later on.
Today we will talk about five books that every marketer should read, and they are considered great resources for people who want to learn the secrets of best marketing techniques.
Purple Cow: Transform Your Business by Being Remarkable
By Seth Godin
Purple Cow is considered as the Bible of digital marketing, Seth Godin talks about the success of big companies like Starbucks and Apple, and how to create something remarkable to stand out from the competition. He shows that traditional marketing isn’t working anymore; the solution is being outstanding.
Ogilvy on Advertising
By David Ogilvy
This book helps you to understand the basic principles of how advertising works. And what kind of brand message works with different audience types and how to position your brand more effectively.
It also talks about a variety of marketing techniques, and how to write copy that catches audience attention.
Digital Marketing for Dummies
By Ryan Deiss and Russ Henneberry
This book is a great reference, and it gives many insights and advice.
It includes the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, display, email, and data and analytics. It also talks about the most common digital marketing mistakes and includes ten standard errors to avoid.
The Copywriter’s Handbook: A step-by-step guide to writing copy that sells
By Robert W.Bly
The book explains the basics of copywriting and creative campaigns. It gives the keys to understanding the basics of copywriting and forming a creative campaign. It helps you develop skills that can be necessary to create effective campaigns.
They ask You answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
By Marcus Sheridan
This book talks about an essential aspect of digital marketing, which is how to answer the online consumer’s needs and questions. You will discover tips on how to connect with that audience and answer those questions. It will also teach you how to develop a digital marketing strategy in a very affordable way, this way is by targeting your audience via social media and other platforms.