The role of a digital marketer is to spend more efforts in online growth and to implement a new strategy to get the best result at minimum cost which fits in either their budget or the clients’ budgets.
What differentiates a marketer from another is undoubtedly the competence and creativity but also the working process. How?
A marketer is doing management before marketing; his work needs to be following a strategy and should be organized to be able to have the best results.
To improve continually, there is a process to follow: Always test possible solutions, assess the results, and implement the ones that work.
This procedure is a management process called PDCA.
- Plan: Identify and analyze the problem or opportunity by gathering all the needed information.
- Do: Test the potential solution
- Check: Study the result, measure the effectiveness
- Act: Take the necessary action
Many tools allow marketers to follow this process and be productive.
Most of these digital marketing tools are paid ones, you can either try the offered free trial or check with a friend and buy the full version, and it will cost less. But no one achieves the best results without spending little money.
We will present some tools, some are free, and some are not.
There is a free plan and a paid one.
It helps you to manage all your social media in one place. You can schedule social content hours, days or weeks in advance. It helps you to reply to comments and mentions through the dashboard. There’s no reason to visit each platform. The tool offers a feature of assigning a comment or message to a team member so they can reply later.
Price: Starts free and goes up to $199/month
Like Hootsuite, Buffer is a tool for managing social media accounts, with posting and scheduling features but also offers analytics on posts.
Free for limited use.
BuzzSumo is a powerful tool that allows you to see what content is accessible and the content being shared the most on social media or any website. Unfortunately, the tool is not free.
Keyhole is a social media monitoring and campaign tracking service. It offers social media analytics. It also gives hashtags analytics.
A tool to create and manage stories for Snapchat and Instagram. It helps to create professional and engaging stories, and also helps to measure impact and delivering insights.
Google Pagespeed Insights
Web performance tools provided by Google to help you analyze your website performance and optimization for both mobile or desktop. This tool gives a speed score to websites and also various suggestions for free.
Next time we will add more tools that you may use.
Tools are all over the internet, but you need to know how to use the information that comes from them, join our diploma to know more about tools and how to use them to improve their campaigns either on social media or Google.