Market Research and Consumer Behavior?

This module teaches you how to create a research plan, performing primary and secondary research, gathering structured data and translating the results into practical recommendations.

Positioning?

In this module, you will learn how to define a clearly differentiated value proposition. Starting with the basic elements of market Segmentation, creating a consumer profile (Persona) and positioning the intended value in consumers’ minds.

Marketing Mix 4Ps?

By studying the classic 4Ps, you will be able to design your product in a way that best fits the market. Creating a Product-Market-Fit requires an appropriate price, so you will learn about all concepts of Pricing. Finding a location that pushes your service/product forward isn’t an easy way, that’s why Placing is an essential part of the 4Ps. In the end, promotion is the master key in any marketing plan. Dealing with a media plan, understanding social media marketing and mastering offline tools are all you need to have a respectful marketing plan.

Designing the Marketing Plan?

Mapping what you learned in the previous three modules and creating a solid strategy is an essential part of this course. After completing all the necessary tasks of market analysis and market overview, you will have to design the long-awaited Action Plan that has the specific guidelines for product/service marketing success. No good plan without clear KPIs, in the end, you should be able to test your assumptions against a clear outline. Learning about Key Metrics will help you to follow up with your time and objectively judging the results.

Finding the right positioning

Spider Web maps and visualizing positioning

 Positioning strategies

Trends in modern positioning

Commercializing the intended positioning

In A Glimpse

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