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Lesson List

Social Media Management Track?

In this Social media management track, you will learn the process of managing your online presence on these social media platforms: Facebook, Instagram, Twitter, and LinkedIn. Also how to create a social media strategy, and how to develop buyer personas.

Social Media Ads Track?

Learn Social Media Advertising and Social Media Targeting, for the following Platforms: - Facebook - Instagram - Twitter - LinkedIn - Snapchat - TikTok

Content Creation Track?

In this track, you will learn the process of generating ideas that appeal to your buyer persona. You will learn how to use your ideas and adapt them to every platform. Then put them in a content calendar

SEO?

Learn the Search Engine Optimization Fundamentals. This track will allow you to know all factors to let your website rank on the top results in search engines.

Google Ads?

Learn how to advertise on Google, either in Search, Display, Video, Shopping ads, and YouTube.

Email Marketing Workshop?

Learn how to generate quality and relevant database, and how to make people subscribe to your newsletter.

Agency Creative Brief?

Learn how to create a Proposal which is an answer for the brief, to persuade a client to buy your product or service. It’s an offer from the agency/ freelancer to a client.
Go to Course Home
Introduction

 SEM definition & importance

 Google Search statistics

 Egyptian’s Googling behavior

 SEM usage & objectives & benefits

 How do Search Engines work?

 SEO vs SEM

  • ?Why Search Engine Marketing

 SEM advantage and disadvantage

 SEM strategies & terminology

 How Search Engine Marketing can gain your Business

  • ?WHY SEO

 Introduction to Search Engine Optimization

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